2018 Detroit slt the future is purple

The Senior Leadership Team conference is an annual summit where the top minds of MRM//McCann get together flex their creative muscles and show off how their special brand of thinking helps their clients’ bottom line. 

MRM bleeds purple. It’s a color worn proudly, tied to the Internal Things We Believe — or ITWBs — like Technology is Magic, or We’re Better Together. So when the New York Times declared that Pantone had named Ultra Violet “2018 Color of the Year” our brief was set.

We got to rep the McCann//Detroit agency in this jovial spoof of the viral series “Tasty,” illustrating for the Global Creative Group the power of creativity, the beauty of data, and the magic of technology.

INTERNAL AGENCY WORK
Senior Art Director | Andrew Kozinski, Doug Everhart
Senior Copywriter | Kyle Duda
Art Director | Ken Villapando
Copywriter | Logan Boyd