FACTORY
PRE-OWNED COLLECTION

Between the dealership and the used car lot exists a strange limbo, littered with company cars, rentals and other low-mileage misfits. We took this weird dimension and turned it into a niche market. We branded it, built it’s very first website, and watched as people began to see used vehicles in a brand-new way.

With a limited budget and an even tighter timeframe, we generated over 63 million social impressions, increased the number of sales from the same time last year by 364%, and earned high praise from Facebook for our creative take on carousel ads. By celebrating how great it is to be second, we showed that the Factory Pre-Owned Collection is a brand that’s second to none.

CLIENT WORK
ACD | Donna McGuire, Travis Taylor
Senior Art Director | Krystle Lilliestierna
Senior Copywriter | Jackie Holland
Art Director | Andrew Kozinski
Junior Art Director | Ken Villapando
Junior Copywriter | Logan Boyd