In this particular ad, we wanted to create an experience wherein climbers could physically interact with the ad by bravely climbing skyward.

In this particular ad, we wanted to create an experience wherein climbers could physically interact with the ad by bravely climbing skyward.

A photo would be taken at some point during each individual’s climbing experience that could then be shared across social platforms.

A photo would be taken at some point during each individual’s climbing experience that could then be shared across social platforms.

#CLIMBEVERYTHING

Moosejaw prides itself on “being the most fun outdoor retailer on the planet,” but lacks brand recognition. We created a campaign that calls out to the adventure-seeking rock climbers with the challenge to #ClimbEverything. Rock climbers envision the world around them as a collection of potential climbing routes. Our campaign brings that climber mentality to life.

SPEC WORK
Art Director | Ken Villapando
Copywriter | Mike Masen