General Motor’s Kurb Branding

Client
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General Motor’s
Visual Designer
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Ken Villapando
Duration
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Six Months

From big-picture look and feel down to the logo, we were tasked with the branding of General Motor’s Pre-Owned Vehicles. Our challenge to elevate the online car-buying experience led to explorations in simpler, more contemporary designs. Our solution was Kurb, the ultimate car-shopping destination. Although this was not the final solution, the work turned heads internally and with clients.

Branding project for GM Certified Pre-Owned Vehicles.
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